About Us
Built by Enthusiasts. Made for the Watch Community.
At Anchor Strap Co., we’re more than just a brand—we’re a small, family-run business based in Washington State with a big love for watches and the people who wear them.
Our journey started with a simple belief: a great watch strap should elevate your timepiece and your experience wearing it. Whether you’re heading into the wild, hitting the water, or just living life on your terms, your strap should be ready to go with you—and look good doing it.
We design and test every product with the same passion we bring to our own collections. From rugged sailcloth and FKM rubber to premium leather and nylon, we focus on durability, comfort, and timeless design. Every strap we offer is a result of real-world testing, attention to detail, and feedback from the watch community we’re proud to be part of.
Why Anchor Strap Co.?
Because we believe in staying grounded—anchored—to what matters:
- Quality without compromise
- Designs inspired by purpose and heritage
- Customer service that treats you like family
Whether you're swapping straps on your first Seiko or customizing a cherished heirloom, we’re honored to be part of your watch journey.
Our Story
How It Started
- 2022 What began as a hobby—building custom watch mods, collecting and rebuilding vintage divers, and hunting for better strap options—turned into a passion project in our home workshop.
- 2023 – While hand-crafting leather watch straps and Valet trays for family and friends, the idea of the deployant nylon strap was born. The first prototype was made with leather in our workshop.
- Early 2024 – We launched and sold our first products: A premium seatbelt style nato strap, and the now best-selling Deployant Nylon.
- 2025 – We've continued to expand into new materials, redesigned our hardware, and introduced the AnchorCASE and Deployant lines—all while staying true to our roots as a family business.
Thanks for supporting a small business with big love for watches.
– The Anchor Strap Co. Family
